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10.5.11

47. DO YOU JUDGE A BOOK BY ITS COVER?

A friend of mine just showed this to me again, something I haven't seen in almost a year; a website made by eight women now graduating from The London College of Communication.

It's a beautiful project about female identity- a study of the self and its interaction with another.
I Don't Know What's Gotten Into Me explores the synergy between artist and subject as it takes away the glossy lens of the social media and replaces it with another member of the group. 

The eight individual projects each explore a different aspect of personality as the girls define themselves through secrets, reactions, dance and dress up. Put together, the final piece accurately upholds their notion that "a single image can never be a full illustration of the individual."

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